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Joseph Cohen Antiques


A well established antiques dealer and merchant wanted to revamp and bring a modern new look to this outdated online trade. A careful professionalism was invested into researching the current outdated website development in the industry – before researching the outlining factors necessary in order to accommodate all elements in attracting the middle-aged proportion of the population to accessing their searchable items online.


Industry: Antiques, Silver
Location: London, UK


Requirements: Website Redesign
Status: Live and Online


Admin features
Ease of navigation


Approached: Dec '14
Completed: Feb '15

"Specialists in Oriental silver"



Analysis of bold and sharp designs were necessary to highlight the product items. Simple and effective techniques in using striking images, focus the attention of the web-user to the relevant directives. A clear and essential navigation system was constructed to get the user to where they wanted to go with one-click.


The availability of incentivising the prospective client to make direct contact with the client from any product page in an non-obtrusive manner was discussed and put into practice in a clear and effective way.