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Rethinking Return on Advertising Investment
Apr 22
2025
Marketing

Challenge the traditional view of advertising by exploring unconventional ways small businesses can drive growth. If you're ready to rethink how you measure success, this is your blueprint for bold, impactful advertising.

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Understanding Artificial Intelligence
Mar 03
2025
Technology

Artificial Intelligence (AI) refers to powerful tools that mimic certain human cognitive functions—like pattern recognition and language processing—without consciousness. While AI enhances decision-making and automates tasks, it lacks empathy, creativity, and moral reasoning. The future lies in human-AI collaboration, not machine dominance.

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The Paradox of Advertising
Jan 21
2025
Marketing

As we look to the future, advertising stands at a fascinating crossroads. It is simultaneously a technological tool, a psychological mechanism, a cultural storyteller, and a bridge between corporate entities and human experiences.

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Why We Abandon What Works
Dec 18
2024
Strategy

The journey from identifying what works to consistently executing it is perhaps one of the greatest challenges in personal and professional development. Success leaves clues, but following these clues requires both self-awareness and disciplined action.

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Embracing Science for Sustainable Success in Small Business
Nov 07
2024
Strategy

Many of us left the scientific method behind in school science classes, but it’s actually a powerful tool for business. In fact, small businesses that use these steps regularly can boost efficiency, solve recurring issues, and make better-informed decisions.

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Digital Synaesthesia
Aug 01
2024
Design

The future of web design, particularly through the lens of digital synaesthesia, promises to be a frontier of innovation and immersive experiences. As technology evolves and our understanding of sensory integration deepens, we can anticipate several exciting developments that will reshape how we interact with digital interfaces.

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The Art of Unconventionality
May 20
2024
Strategy

In a world where convention reigns supreme, the concept of being unconventional stands as a beacon of uniqueness and innovation. Unconventionality, by its very nature, relies on the presence of a conventional backdrop against which it can be contrasted and recognised.

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Is there a Misconception about how we define Failure?
Mar 18
2024
Strategy

Dive into the thought-provoking exploration of whether failure truly exists and if our focus should shift to the quality of decisions rather than the outcomes they yield. Uncover the misconceptions surrounding failure and its role in personal and professional growth.