May 17
2021

Five Times When Data is Not Your Friend   While digital data has become an increasingly important part of our lives (also used to improve organisational systems/decisions), there are times when data is not your friend. Read on to learn…

Jan 18
2021

Analysing the Past to Predict the Future As business owners and marketers, we have likely asked the question “How do we investigate and understand the past so that we can confirm our predictions for the future?” Predicting the future is…